The Digital Graphics Media

Internet Banners
Internet banners need to be eye-catching and action-oriented. Utilize the Z-factor in getting the best response.

What is the "Z-Factor"? The Z-Factor is the tendency of the user to scan a webpage in a "Z" shape, starting from topleft over to topright, then across top and backdown diagonally to the bottom left, finally across to bottom right.

Banner Placement
Banner placement on a webpage is critical to responsiveness. Keeping the Z-Factor in mind, place large horizontal flat banners across the top of the page, called the "top fold." This is the area of most impact.

Then mix square content boxes or banners into the center column acrticles, and finally finish with tower banners in the right column. Remember to rotate banners to keep messages fresh as banner burn-out is a common effect. Use these techniques to maximize banner campaigns.